With an open rate of over 80%, SMS marketing is one of the most effective marketing strategies. Without a text message service, you stand to lose customers, and with that, the return of investment. However, not knowing how to use SMS marketing can also lead to negative results such as the customer blocking you or refusing to sign in. you need to focus on the interested first before attracting other demographics. Alternatively, you can also try to reach the targeted customers, which could be people who don’t know about your products, through group texting.
Group text has very high effectiveness of over 90% for retail and restaurant businesses and over 80% for other types of businesses. The more people continue to rely on their cell phones, the more that number will increase. The effectiveness of text message marketing is also aided by the availability of anti-spam laws that prohibit business owners from sending messages to people who don’t want them. This means that the people who will subscribe to the service will always open your messages.
Creates a personal connection with the consumer
Creating concise messages for the consumer allows them to relate to your brand in a more personal manner, which boosts your connection. The constant engagement with them also improves their trust in your brand and can help you build a stronger relationship.
To get the most from it you can create loyalty programs that your customers can use to earn points after purchasing your products. The more they earn, the better their rewards. With this marketing method, your customers will anticipate your next promotions and deals and will always stay loyal to you as they look forward to them.
Group text can give you a great return on investments without having to spend a lot of money. Most platforms offering such services ask for a flat fee, but the software comes with many features that you can customize to benefit more. You will still reach an active audience that is interested in your offers.
The sense of urgency
People usually react to short message service notifications with a sense of urgency, which can work to your advantage. Unlike emails and phones that can be ignored easily, a text message often compels the recipient to open and read them. If the text is interesting, the recipient will respond immediately.
It’s hard to go wrong with a group text, regardless of whether you’re a start-up or a well-doing business. The services are also available in variety, making it easier to choose one with features that suit your needs.